The Winchester Services Group

Consultants to Management for Information Technology

 
 
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Assessing IT Strengths and Weaknesses
   
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Establishing the IT Project Office
   
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Providing  Interim CIO  Services
Creating the CIO Dashboard
Establishing the IT Marketing Function
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Establishing the IT Marketing Function

 

 

  The Need:
       
  IT perceived as an involved, caring, compassionate function within the organization that:
   
    Understands the business
    Strives to deliver value
    Communicates effectively with its customers and senior management
   
  The Objective:
  To better understand IT's customer needs and to act to satisfy those needs to both delight IT's customers and generate increased value to the business.
     
  Approach:  
     
  If IT is a "business within the business," as many have observed, then why not recognize and establish a formal marketing department within IT responsible for the traditional marketing functions of business?  Empower this department with responsibility for improving the perception and reality of IT's image, responsiveness and professionalism.  Assign it responsibility for pricing, promoting, customer relations and sales.  Position it appropriately on the IT organization chart so it can discharge its responsibilities.  Hold it accountable for delivering on its objectives.  
 
   

 

   
  Benefits:  
     
  If formalized and exploited, the IT Marketing department holds the promise of improving IT's productivity, enhancing IT customer service and realizing IT's destiny of becoming the complete business within the business.  

 

To see examples of this service in action, click on the buttons below to view  Success Stories:
  High Tech Manufacturer
  Health Maintenance Organization
  Mortgage Refinancing Bank
  Financial Annuities Group

 

 

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